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NARRATIVE

COMMERCIAL

Having a commercial for your business is a crucial aspect of effective marketing and brand promotion. A commercial serves as a concise and impactful way to introduce your products, services, and brand to a wide audience. It provides an opportunity to captivate viewers through engaging visuals, compelling storytelling, and persuasive messaging. A well-crafted commercial can create a strong emotional connection with your target audience, leaving a lasting impression and influencing their purchasing decisions.

 

By showcasing the unique features, benefits, and values of your offerings, a commercial helps to build brand awareness, increase visibility, and differentiate your business from competitors. It also allows you to convey your brand's identity, positioning, and core message effectively. With the ability to reach audiences through television, online platforms, and social media, a commercial is an essential tool for driving customer engagement, attracting new prospects, and ultimately achieving business growth.

PreProduction
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Pre Production

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Meet with the business or product owner to understand their goals, target audience, unique selling points, and desired messaging for the Commercial.

Interview

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Script

Develop a compelling and persuasive script that effectively communicates the benefits and features of the product or service.

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Storyboard

Create a sequential visual representation of the Commercial, outlining shot compositions and flow of the narrative.

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 Select suitable on-screen talent, spokespersons, or actors who can effectively deliver the script and resonate with the target audience.

Casting

Crewing

Assemble a skilled production crew, including directors, cinematographers, sound technicians, and production assistants.

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Location Procurement

Secure appropriate filming locations that align with the desired aesthetics and requirements of the Commercial.

PostProducton

Filming

Execute the planned shots and scenes according to the storyboard, ensuring proper framing, lighting, and sound.

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Interview

Conduct interviews with satisfied customers or individuals who have experienced positive results with the product or service.

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Behind the Scenes

Capture footage of the production process, interactions between the host, crew, and interviewees, providing additional context and authenticity.

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Management

Oversee the logistics, scheduling, and coordination of the production, ensuring smooth operations and adherence to the creative vision.

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Production

Production
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Post Production

Editing

Piece together the filmed footage, interviews, and behind-the-scenes clips, refining the pacing, transitions, and overall flow of the Commercial.

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Voice Over

Record and incorporate a professional voice-over narration that complements the visuals and effectively delivers key messaging.

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Music

Select appropriate background music that enhances the mood, engages the audience, and aligns with the desired tone of the Commercial.

Titles

Create visually appealing title cards or graphics that introduce segments, highlight key information, or reinforce branding.

Delivery
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Animated Logo

Design and incorporate an animated logo or intro that visually represents the brand or product being promoted.

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Stock

Integrate relevant stock graphics, product images, before-and-after comparisons, charts, or any other visual elements that enhance understanding and appeal.

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Graphics

Create custom graphics or visual effects to enhance the overall presentation and convey information in a visually engaging manner.

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EPK

reate an Electronic Press Kit that includes relevant information, press release, graphics, and media assets to promote the Commercial.

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Delivery

Example
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HD

Deliver the final Commercial in high-definition (HD) quality suitable for broadcasting on television or other high-quality platforms.

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Online

Optimize and distribute the Commercial for online streaming on websites, social media platforms, and video-sharing platforms.

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Email

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Showcase

Arrange for the Commercial to be showcased as a segment on Women Entrepreneurs or The Small Business Show a total of ten times over the season, on all platforms. expanding its reach and potential viewership.

Share the Commercial via email marketing campaigns, targeting a specific audience or customer base.

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Commercial Example

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Pricing
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Pricing

Production Costs for a Narrative Commercial may vary, depending on the particulars involved. To have a producer contact you to provide you with a quote, Please fill out the form below.

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